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LED ZEPPLIN MANAGER PETER GRANT

WILL ROCK MUSIC FADE AWAY?

Even music trends fade away. Get aware of Peter's view as rock audience fade.

Music Management launch a series based upon old interviews with managers found on for example YouTube.

The selection of this interview with Led Zepplin's manager is done to move your awareness to the fact that all trends will someday become "past history".

Record label managers know, that investments into artists used to have a time-period of seven years. The seven year rule lasted for most succesful artists. Rarely artists could hold their record buying public much longer. Contracts and success rarely continued, and thus and therefore a lot of artists/acts simply "retired" to become studio musicians, or just do concerts.

Over and over we have experienced that business model in the music and entertainment business.

We have picked this clip with Peter Grant, because it shows the optimism you have to generate, as ticket-buying audience fade due to the rock families becoming home-TV-watchers or because of the start of new trends - in this case (being year 1975) the disco trend growing to a first place.

At the exact time of this interview Peter Grant does not know, that a new trend called "metal music" will inject new life into the public awareness of rock, and put the disco trend on the second place.

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Absolutely unique interviews with Frank Sinatra's manager, ABBA's manager, Elton John's manager, and much more on how to organize artist promotion and success.

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